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Просторий офіс

Employer Branding

Employer Branding is the process of creating an Employer Value Proposition that will help a company understand its strengths as an employer and correctly position itself in the labor market, as well as for existing employees.

Building an employer brand will help

Identify the employer's competitive advantages

Define the company's values

Increase the loyalty of existing employees

Define the scope of business social responsibility

How we implement the project

Исследование бренда работодателя

We conduct an audit to identify the employer's value proposition (EVP)

The audit includes:

  • 1to1 meetings with company owners and management

  • employee survey to identify opinions about the company and its unique values

  • SWOT analysis

  • research of opinions about the employer among existing employees and potential job candidates

Описание бренда роботодателя

We define an individual employer value proposition (EVP)

Based on employer research data, we define and describe the employer's unique value proposition.

Внедрение EVP

We present the results to employees and help EVP become an element of the employee journey map.

  • We present research results to employees

  • We present the formed EVPs and their application in the employee journey map.

  • We help implement EVP into business processes related to human resources management.

You will receive

Developing the company's brand as an employer

Our actions within the framework of creating a value proposition are aimed at developing the company as an attractive employer. ​

 

We form a positive image of the company, both for existing employees and potential candidates in the labor market.

Staff engagement with company values

Creating an EVP is related to the values ​​of the company and existing employees.

 

Our task is to identify the maximum coincidence of these values, formalize it and further develop it.

Loyal employees

We consider employee loyalty as an opportunity to associate oneself with the company.  

 

A loyal employee is one who feels part of the company, understands why he is there and how he can express himself. ​  

 

This is possible only if the internal values ​​of the employee and the company coincide.

Increase your company's profits thanks to an effective employee management system with us!

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